the sweet shop has a sister thats nice too…

i walked into work today and hoff’s, the token director among us (there’s no token black guy so…), was checking out a cool website and watching some nice commercials with good creative, production and thanks to the sweet shop, great direction. the sweet shop groups 13 directors together who’ve worked on projects ranging from that freaking whack tooheys campaign with the dude farming and freezing extra dry out of big crazy flowers (check it out here, its #3, directed by steve ayson) to campaigns for NY times, nissan, LG, lynx, doritos and converse… the list goes on and on.

hit up the link to their sister company and you’ll get the same level of talent thrown at creating “innovative content for emerging platforms”. I’ll let them explain:

“The Rumpus Room was born out of The Sweet Shop and started to form with the Make a Big Noise campaign for Oxfam International before Tomas Roope joined from Tomato.
From its inception it has gone out to challenge conventions. It has taken campaigning into emerging communication environments. Its core strength is its experience in combining emotional media with user participation and these will be invaluable skills in the revolution that is occurring as entertainment jumps over to non-linear platforms.”

check them both out… the sweet shop & rumpus room.