Netherlands’ agency N=5

N=5 have just had hit the spot at this Rotterdam bus stop. I love it because its completely honest…. reality hurts and time for denial is over (unless the scales are tampered with to make people look heavier). The bus stop is pushing the marketing for Fitness First, the international health club chain. Very clever, very nice.

And while we’re talking about bus stop advertising, the creative minds working for Sharpie markers have peoples need to deface/leave a mark. The interactive ads aloow you to choose your color and write on the electronic arm cast!